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We helped a veterinary practice scale to a second clinic.

Cats Only Veterinary Clinic came to us to refresh a well-loved, cat-focused practice in central Ohio. A re-brand, a new site, brand video, paid media, and local SEO later, they grew into a second location.

First came a re-brand

It started with a refreshed brand, website, and logo. The new mark communicates the approachable, friendly nature clients feel every time they bring their furry friend in to see the team.

A website rebuilt to convert

With the new brand in hand, we built a responsive site designed to convert visitors and track leads cleanly, so every inquiry could be tied back to the marketing that produced it.

Brand video that earned 500K+ organic views

Next we produced a suite of videos for their Facebook and YouTube campaigns, built to help more cat owners in Columbus get to know, like, and trust the team. The work has driven over 500,000 organic views.

The Wilbur team created a beautiful website, a contemporary logo, and videos, and they manage and report our advertising analytics in a way I can actually understand, so I can make important business decisions.

— ANDREA, CEO · CATS ONLY VETERINARY CLINIC

A how-to library for cat parents

Beyond the brand films, we produced a series of genuinely useful at-home how-to videos for the clinic, the kind of content that keeps Cats Only top of mind between visits and earns trust with every cat owner who watches.

Trim your cat’s nails at home
Brush your cat’s teeth at home
Medicate your cat at home
Give fluid injections at home
Give a subcutaneous injection at home
Groom your cat at home
Use a feline aerosol chamber at home
Reduce stress for the vet visit
Food puzzles & enrichment for your cat

Local visibility that converts

With the foundation in place, we turned to local visibility, making sure Cats Only showed up where pet owners were searching. Through precise keyword targeting and consistent local SEO, their presence in Google’s local map results expanded sharply. Today, searches like “cat vet near me,” “feline veterinarian,” and “cat clinic Columbus” surface Cats Only in the map pack across a wide range of high-intent terms.

500+ leads a month through paid channels

Through a mix of Google Search, Meta, and connected TV, our paid campaigns became a steady engine of growth, delivering over 500 qualified leads a month while lowering cost per lead year over year. The result of the full refresh: enough sustained growth to open a second clinic.

Your move

Thinking about this for your own business?

Tell us what you’re working toward. We’ll listen first, then come back with an honest point of view.