A video-first creative and advertising agency
About

Built for people who fix things.

Wilbur is an independent collective of marketers, strategists and video producers across the Midwest and East Coast, rooted in Cincinnati. Nimble by design, we bring together the right people for each campaign, on location or remote, and you know everyone touching your work.

SwarovskiRVshareTours By LocalsCasitaKnock Knock Heating & CoolingWarmsteadNew Heights Roofing
The crew lining up a shot in a hazy studioCrew on a roof with New Heights RoofingIan Hoyt directing on set
Why we exist

We think strategy and production work best in the same conversation.

So we keep them there. The team planning your campaign is the team producing it, so every spot is shaped around the channel mix it will live in and built to perform from the first shot.

Tell the story well. Show it to the right people. Make it count. Then we stick around to show you what it earned.

Ian Hoyt, founder of Wilbur
From the founder

I got my first camcorder in middle school and spent summers telling my friends where to stand.

I learned the craft the long way: years behind the camera at branding and advertising agencies, production companies and in-house teams. Along the way I’ve worked with brands like OSU Wexner Medical Center, Swarovski, RVshare, Tours By Locals and ForeFlight, to name a few.

Somewhere along the way I became a marketer’s marketer, because a video only matters if it reaches the people who need it. Wilbur puts both under one roof: the story, told well, and a plan that shows what it earned.

So here’s my promise. When you bring us on, we become part of your team, and no one outside your walls will care more about your brand than we do.

Ian Hoyt, founder & director

The crew

The people behind the work.

Spread across the Midwest and East Coast, and together on set when it counts.

Ian Hoyt
Ian HoytFounder & Director
Nicole Fountain
Nicole FountainMarketing Ops Manager
Jacob Schoonover
Jacob SchoonoverCinematographer
Johan Taljaard
Johan TaljaardDirector of Photography
Matt Vericker
Matt VerickerPerformance Marketer

Around the core team is a collective of trusted creatives and specialists, brought in when the work calls for them.

  • Directors of photography
  • Editors
  • Colorists
  • Sound
  • Motion design
  • Copywriters
On set

Where the work gets made.

What we believe

01

Same standard, any size

A chimney sweep with a great story gets the same care as a global brand with eighty years of one. The crew scales to the job. The standard doesn't.

02

One table

Wherever we are, the strategist works with the editor and the ad buyer with the director. It's why nothing falls through the cracks.

03

Years, not weeks

We build brands that compound, then measure every channel against the calls, leads and revenue it earns.

In their words
Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased.
Ande GranthamOwner, Warmstead
These guys showed value from the initial call and just paid for themselves for the entire year with one job.
Hoyt CrouchTexian Fence
None of [the other agencies we've used] have ever given us as much data or paid as much attention to the details. They keep working to make things better, and it's working!
Jeremy EllisNew Heights Roofing
Join us

Come make things with us.

We grow the crew carefully. Your reel shows us how you see. A conversation shows us the rest, and that part matters just as much.

Open now

Contract videographers and cinematographers

Contract · Cincinnati, Columbus, Indianapolis

We’re building a bench of shooters we can call on for brand films, commercials and the quarterly content days that keep our clients’ ads full of real people. Project by project, director-led, close to home.

  • A reel that shows how you see, not just what you shoot on
  • At ease on job sites, with real people who aren't actors
  • Calm on set and kind to the people in front of the lens
  • Based in or near Cincinnati, Columbus or Indianapolis
Send your reel →

Include your reel, your day rate, your city, and one thing you’ve shot that you’re proud of.