Wilbur is an independent collective of marketers, strategists and video producers across the Midwest and East Coast, rooted in Cincinnati. Nimble by design, we bring together the right people for each campaign, on location or remote, and you know everyone touching your work.








We think strategy and production work best in the same conversation.
So we keep them there. The team planning your campaign is the team producing it, so every spot is shaped around the channel mix it will live in and built to perform from the first shot.
Tell the story well. Show it to the right people. Make it count. Then we stick around to show you what it earned.

I got my first camcorder in middle school and spent summers telling my friends where to stand.
I learned the craft the long way: years behind the camera at branding and advertising agencies, production companies and in-house teams. Along the way I’ve worked with brands like OSU Wexner Medical Center, Swarovski, RVshare, Tours By Locals and ForeFlight, to name a few.
Somewhere along the way I became a marketer’s marketer, because a video only matters if it reaches the people who need it. Wilbur puts both under one roof: the story, told well, and a plan that shows what it earned.
So here’s my promise. When you bring us on, we become part of your team, and no one outside your walls will care more about your brand than we do.
Ian Hoyt, founder & director
Spread across the Midwest and East Coast, and together on set when it counts.





Around the core team is a collective of trusted creatives and specialists, brought in when the work calls for them.












A chimney sweep with a great story gets the same care as a global brand with eighty years of one. The crew scales to the job. The standard doesn't.
Wherever we are, the strategist works with the editor and the ad buyer with the director. It's why nothing falls through the cracks.
We build brands that compound, then measure every channel against the calls, leads and revenue it earns.
Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased.
These guys showed value from the initial call and just paid for themselves for the entire year with one job.
None of [the other agencies we've used] have ever given us as much data or paid as much attention to the details. They keep working to make things better, and it's working!
We grow the crew carefully. Your reel shows us how you see. A conversation shows us the rest, and that part matters just as much.
We’re building a bench of shooters we can call on for brand films, commercials and the quarterly content days that keep our clients’ ads full of real people. Project by project, director-led, close to home.
Include your reel, your day rate, your city, and one thing you’ve shot that you’re proud of.