HOME SERVICESCHIMNEY

Marketing for
chimney pros.

Nobody thinks about their chimney until the first cold night, and then everybody calls at once. We help chimney and fireplace companies win that fall rush and stay busy through the off-season with the trust that safety work demands.

WIN THE FALL RUSH BUILT FOR THE TRADE
★ THE WORK

See it in the wild.

Keep Warm, our spot for WNC Chimney Solutions (now Warmstead). The kind of warm, trustworthy story that turns a safety chore into an easy yes.

KEEP WARM · WNC CHIMNEY SOLUTIONS
ON AIR
CH 14
KEEP WARM · WNC CHIMNEY SOLUTIONS
WILBUR-TV · W14
★ THE CHIMNEY PROBLEM

All the calls come in one month.

Chimney demand is brutally seasonal. The phone explodes the first cold week of fall and goes quiet by spring. The companies that grow capture every bit of that rush and use the slow months to book inspections, repairs, and the safety work homeowners keep putting off.

Demand crammed into a few weeks of fall
A dead phone through spring and summer
Safety and trust concerns that slow the sale
Inspections and repairs that never get marketed
★ HOW WE HELP CHIMNEY PROS

Win the rush, fill the year.

Video that earns trust on safety work, paid media that owns the fall spike, and offers that keep the off-season busy.

01
Own the fall rush

Search, LSAs, and social weighted hard to the first cold snap, so you're the first call when the season turns.

02
Earn the trust

Video of your crew doing safe, careful work, the reassurance homeowners want before they let you near the fireplace.

03
Fill the off-season

Inspections, repairs, chimney caps, and waterproofing offers marketed through spring and summer.

04
Tracked to booked jobs

Every call and form matched back to your CRM, so you know which channels and zips paid off.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

Chimney season is short, so your media has to be everywhere the moment it turns cold. We plan and budget across channels, weight it to the fall rush, then keep a steady base running the rest of the year.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
30%
24%
18%
12%
Search + LSAs30%

Be the first call when it gets cold

Paid social24%

Build trust on safety work

CTV / YouTube18%

Warm the market before the rush

Billboards (OOH)12%

Stay visible across the service area

Radio10%

Drive-time reach in cold snaps

Yard signs6%

Proof in the neighborhoods you serve

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Chimney and trade owners on the work.

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead
★ ON SET WITH THE CREW
Wilbur crew on a home-services shoot
Filming a trade pro at work
Behind the scenes on location
★ COMMON QUESTIONS

Good questions.

How do you handle such a short, intense season?

We weight paid media hard to the first cold snap so you win the rush, then keep a steady base running the rest of the year to market inspections, repairs, and the safety work homeowners delay.

How do you build trust for safety work?

Video of your crew doing careful, professional work does the heavy lifting. Homeowners are letting you near their fireplace, so seeing the real team and process turns a chore into an easy yes.

What can keep us busy in the off-season?

Chimney caps, waterproofing, masonry repair, and annual inspections all sell year-round with the right offers. We build campaigns around them to smooth out the calendar.

Do you track where the calls come from?

Yes. Every call and form is tracked and matched back to your CRM, so you see booked jobs and revenue by channel and service area, not just clicks.

★ KEEP EXPLORING

Ready for the
first cold snap?

Tell us your service area and when your season turns. We'll build a plan that wins the fall rush and keeps the phone ringing the rest of the year.

BOOK A CALL →