HOME SERVICESHVAC

Marketing for
HVAC pros.

Demand swings hard with the weather, and so does everyone's ad spend. We help HVAC companies fill the shoulder seasons, sell maintenance plans, and win the emergency call when the unit dies in July.

BEAT THE SEASONAL SWING BUILT FOR THE TRADE
HVAC condenser unit on a Knock Knock Heating & Cooling job
★ THE WORK

See it in the wild.

Our content work for Knock Knock Heating & Cooling. A single shoot day turned into a quarter of HVAC creative for paid social and beyond.

KNOCK KNOCK HEATING & COOLING
ON AIR
CH 14
KNOCK KNOCK HEATING & COOLING
WILBUR-TV · W14
★ THE HVAC PROBLEM

Feast in July. Famine in October.

HVAC demand peaks with the heat and the cold and craters in between. Most companies ride the wave and hope. The ones that grow build steady demand in the shoulder seasons and lock in recurring revenue with maintenance plans.

Revenue that swings hard with the weather
Slow shoulder seasons with crews standing around
Maintenance plans that never get marketed
Emergency searches lost to whoever shows up first on Google
★ HOW WE HELP HVAC

Smooth the swing, fill the plans.

Paid media that captures the emergency call, creative that sells the maintenance plan, and tracking that proves it out.

01
Win the emergency

Search and LSAs tuned to be there the second a unit dies, with tracking so you know what each call cost.

02
Sell the plan

Creative built to market maintenance agreements, the recurring revenue that carries the slow months.

03
Fill the shoulders

Always-on brand and offers that keep demand up in spring and fall instead of going dark.

04
Tracked to booked jobs

Calls and forms matched back to ServiceTitan or Housecall Pro, so spend follows what actually books.

★ ONE TEAM, EVERY CHANNEL

We meet your customers everywhere.

HVAC demand moves with the weather, so your media should too. We plan and budget across every channel and weight it to your season, capturing the emergency call and keeping you top of mind in between.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
30%
24%
18%
12%
Search + LSAs30%

Win the 'AC repair near me' moment

Paid social24%

Market maintenance plans year-round

CTV / YouTube18%

Stay top of mind between seasons

Radio12%

Drive-time reach when the heat spikes

Billboards (OOH)10%

Service-area presence on the highways

Yard signs6%

Proof in the neighborhoods you serve

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Home-services owners on the work.

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead
★ ON SET WITH THE CREW
Wilbur crew on an HVAC shoot
Filming an HVAC technician at work
Behind the scenes capturing home-services work
★ COMMON QUESTIONS

Good questions.

Can you help smooth out our slow seasons?

That's the goal. We build an always-on base and market maintenance plans so you're not fully dependent on the next heat wave or cold snap.

Do you integrate with ServiceTitan?

Yes. We're fluent in ServiceTitan and Housecall Pro, so calls and forms get matched back to real booked jobs and revenue.

What about emergency 'AC repair near me' searches?

We run Search and Local Services Ads tuned to capture high-intent emergency demand, with call tracking so you see exactly what each booked job costs.

Do we need video?

It helps a lot. Footage of your techs and your work builds trust and powers Meta, YouTube, and your site, but we can start with paid search while we shoot.

★ KEEP EXPLORING

Tired of the
seasonal swing?

Tell us your market and your slow months. We'll show you how to fill the shoulder seasons and lock in recurring revenue with the plans you already sell.

BOOK A CALL →