Creative, film and media. One team.
Most brands juggle a creative shop, a production company and a media buyer. We're all three, so the idea, the footage and the plan come from the same table, and nothing gets lost in the handoff.
Strategy & Positioning
Finding the idea worth saying and the audience worth reaching, before a frame is shot or a dollar is spent.
- Brand positioning
- Audience research
- Channel and budget planning
- Measurement setup
Creative & Production
Scripted spots and documentary films, each built around one clear idea.
- Campaign concepting
- Scripted commercials
- Documentary brand films
- Social cutdowns & photography
Media & Growth
One plan across every channel, weighted to the objective and moved as demand moves.
- Search & Local Services
- Meta & YouTube
- Streaming TV & out-of-home
- Reporting & optimization
Every channel has a job.
No single channel carries the weight anymore. Here’s the role each one plays in the plan.
A slice of every plan goes to trying something new, digital or not. We look for the pockets of opportunity others overlook, from a channel that just opened up to one everyone else stopped paying attention to. When one pays off, it earns a permanent place in the mix.
Listen first
Learn the business, the people and what's at stake, then audit what's running and where the upside is. You get a point of view, not a deck.
Tell it well
Scripted or documentary, one director-led shoot built around the idea, captured to feed every channel.
Get it seen
Each channel gets a job and a budget weighted to the objective, then shifts as demand moves.
Make it count
Calls, leads and revenue tracked back to the channel that earned them, reported in plain English.
Wilbur Production
Commercials, brand films and product films for brands and agencies, with or without the media plan.
See video production →