Video production for brands with something to say.
Wilbur is a director-led video production company. Commercials, brand videos and campaign content, taken from first idea to final cut with development, crew and post under one roof. Based in Cincinnati, shooting wherever the story is.
The work.
Global brand spots, brand videos, and product launches. Different budgets, different audiences, the same care and the same bar.
A partner pre-roll spot for Swarovski at Varsity All Star’s national cheer competition, then cut into multiple variants for social. It became one of their top performers.
A commercial built on one line. Weather gathers outside while a family stays warm and at ease inside. Shot over two days on location and cut to :30, :15, and :06 for CTV, YouTube, and paid social.
How a production runs.
Clear phases, one producer as your point of contact, and no hand-offs to a crew you have never met.
Development
We start with what the work has to do, then build the idea around it.
- What you get
- Creative treatment & script
- Sign-off
- Concept approved
One shoot. Every placement.
No single channel carries a campaign, so we never deliver a single file. Every production is planned for the full channel mix, and ships with the versions each placement needs. And if you want the work to run, our media team can plan it, buy it, and show you what it earns.
- Hero master16:9 · broadcast & CTV
- Cutdowns:30 · :15 · :06
- Vertical9:16 · Reels, TikTok, Shorts
- Feed1:1 · 4:5
- CaptionsBurned-in & SRT
- Stills libraryCampaign photography
What we make.
A full production company, nimble by design. The same people carry your project from the first conversation to the last export.
Commercials
Broadcast, CTV, and pre-roll spots, scripted or unscripted, from a :06 bumper to a full :60.
Brand videos
Longer-form stories about who you are and why it matters. Documentary, narrative, or the hybrid in between.
Product videos
Launch videos, demos, and hero product shots that make the thing look as good as it works.
Campaign content
One shoot planned to feed an entire campaign: hero spot, social edits, verticals, and stills.
Documentary & interview
Real people and real places, shot with care. Founders, customers, teams, and the work itself.
Photography
We shoot stills too, so the campaign has matching imagery everywhere it runs.
Training & safety
Safety orientations, SOPs, compliance training, and onboarding your team will actually watch and remember.
How-to & explainers
Product demos, installation guides, and process walkthroughs that make the complicated easy to follow.
Industrial & manufacturing
Plants, job sites, equipment, and the people who run them. Recruiting videos, capability videos, and process footage.
Directed by Ian Hoyt.
I got my first camcorder in middle school, and pretty soon I was in the backyard telling my friends where to stand for our homemade ESPN spoofs. I’ve been chasing people’s truth and emotion on film ever since.
My job on set is making people comfortable, whether that’s talent, crew, or the client watching the monitor. Most of the people I direct have never been on camera, and the moment they relax is where the good stuff starts.
I’ve made work for OSU Wexner Medical Center, Swarovski, RVshare, Tours By Locals, and ForeFlight, and somewhere along the way became a marketer’s marketer. A video only matters if it reaches the people who need to see it, so I plan every shoot around where it’s going to run.
Behind the camera.
Studios, job sites, rooftops, forests, and night exteriors in the rain. The same care on every one of them.
“Ian and the team do a fantastic job, the videos they create are rare to find elsewhere.”
Brands, agencies, and in-house teams.
Brands
Marketing leads who need a partner to own the idea and the execution, start to finish.
Agencies
Creative and media agencies who need a production partner to crew, shoot, and finish a client job, under your name if you prefer.
In-house teams
Marketing, training, and operations teams with the vision already set, who need more hands, more gear, and more finish.
What does a production cost?
Projects run from a $3,500 content day to $100,000+ campaigns. Every one is quoted to its scope, but you shouldn’t need a call to get a ballpark. Pick what you have in mind and see where projects like it usually land.
A lean crew, one focused day, and a library of photo and video built to keep your channels fed.
- ✓ Concept & script included
- ✓ Cutdowns & verticals included
A ballpark, not a quote. Every production is priced to its brief, and if you have a number in mind, we’ll show you what it can do.
Before you call.
What does a production cost?
Productions start at $3,500 for a lean content day: a one or two person crew, run-and-gun, with photo and video delivered. From there it scales with crew, shoot days, and deliverables. Use the ballpark tool above for a rough range, and we'll quote your actual brief.
What kinds of video do you make?
Commercials, brand videos, product videos, documentary and interview pieces, and full campaign shoots. We also make training and safety videos, how-to and explainer videos, and industrial and manufacturing video, for marketing teams and operations teams alike.
Is there anything you don't shoot?
We make commercial video, not feature films or long-form entertainment. Weddings, memorials, and most event coverage aren't a fit for us either. If it's for a business, a brand, or a team, we'd like to hear about it.
Do you only shoot, or do you handle strategy too?
Either. We can take a project from a blank page through concept, script, and treatment, or come in on a creative that's already approved and handle production and post.
What kinds of companies do you work with?
Regional and national brands, agencies, product companies, founders, and home-services businesses. Whatever you sell, if there's a story worth telling, we want to tell it well.
Can you run the media too, or just produce?
Either. We can hand off finished, ready-to-run files, or plan and buy the media for you across YouTube, connected TV, Meta and the rest of your mix, so the work actually runs and gets measured.
Do you work with agencies?
Yes. We crew and deliver productions for agencies and in-house teams, and we're happy to work under your brand on the call sheet.
Where do you shoot?
We're rooted in Cincinnati, with crew across the Midwest and East Coast, and we shoot wherever the story is: in a studio, on the road, or across several cities.
What do we get at the end?
Finished masters plus the cutdowns, aspect ratios, captions, and stills your placements need. If you want it, our media team can also plan and run the work across CTV, YouTube, and paid social, and show you what it earns.
Tell us what you’re making.
Book a call with our team. Bring a brief, a deadline, or just a rough idea.
- 01We talk through the project, the audience, and where it needs to run.
- 02We come back with a creative approach, a production plan, and a quote.
- 03You decide. No pressure, and an honest read on whether we’re the right fit.