HOME SERVICESROOFING · CHIMNEY · HVAC · EXTERIORS

The ad agency
for people
who fix things.

We make video-first campaigns for home-services brands, and run the media that fills your schedule. We still tell your brand’s truth. We just also make the phone ring before peak season. Soup to nuts. Yes, all the nuts.

New Heights Roofing crew on a roof at golden hour
ON AIR · NOW PLAYING
CH 14
●REC 00:00:30:00
WELCOME HOME · NEW HEIGHTS ROOFING · :30
WILBUR-TV · MODEL W14
↳ WE PLAN AROUND YOUR CALENDAR
OFF-SEASON · Brand film + shoot the library
PRE-SEASON · Tease + warm the service area
PEAK · Full-weight CTV / YouTube / OOH
STORM / SPIKE · Rapid-response creative, live
SHOULDER · Retarget, review-gen, referrals
↳ THE BUSY SEASON IS WON IN THE OFF-SEASON.
ADS FOR PEOPLE WHO FIX THINGS BOOKED JOBS, NOT JUST VIEWS ROOFING · CHIMNEY · HVAC · EXTERIORS · PLUMBING THE BUSY SEASON IS WON IN THE OFF-SEASON NOW BOOKING ’26 ADS FOR PEOPLE WHO FIX THINGS BOOKED JOBS, NOT JUST VIEWS ROOFING · CHIMNEY · HVAC · EXTERIORS · PLUMBING THE BUSY SEASON IS WON IN THE OFF-SEASON NOW BOOKING ’26
★ SECTION 01 · TRADES WE KNOW

We speak contractor.

We’ve climbed the roofs and ridden along on the calls. We know your season, your margins, and what a qualified lead is actually worth. No translation required.

ROOFING

Storm, re-roof, busy-season demand

CHIMNEY & FIREPLACE

Sweeps, inspections, off-season brand

HVAC

Heat waves, cold snaps, maintenance plans

EXTERIORS & SIDING

Curb-appeal stories that sell jobs

PLUMBING & DRAIN

Emergency demand, always-on search

WINDOWS & DOORS

Seasonal promos, financing offers

LANDSCAPING

Spring rush, design-build films

RESTORATION

Rapid-response, trust-first creative

↳ DON’T SEE YOUR TRADE? IF IT INVOLVES A TRUCK AND A SEASON, WE’RE INTERESTED.
★ SECTION 02 · THE WORK

Jobs
booked.

Home-services work up front, because it’s where we live. And a national spot to prove the crew can play any room.

SEASONAL CAMPAIGN · IN FLIGHT
NEW HEIGHTS ROOFING

Welcome home.

A busy-season push for a roofing crew that’s actually busy. One spot, one line, zero suburban-house stock footage. Built to run on local CTV, YouTube pre-roll, and OOH boards drivers actually see.

New Heights Roofing crew on a roof
ON AIR
CH 01
●REC 00:00:30:00
WELCOME HOME
WILBUR-TV · W14
WNC Chimney Solutions crew member
ON AIR
CH 02
●REC 00:06:00:00
KEEP WARM
WILBUR-TV · W14
BRANDED ABOUT FILM
WNC CHIMNEY SOLUTIONS

Keep warm.

A branded brand-story film, not a hard sell, that became WNC’s core ad. It introduced the family, the crew, and the craft so well the business grew right out of its own name. The ad worked. Then they had to rebrand.

+ A national spot, and more crews →
SEE ALL THE WORK ↗
★ SECTION 03 · THE SCOREBOARD

Pretty films that
fill the schedule.

(A booked truck is the only metric that pays.)

ROLLING 12-MO · HOME-SERVICES CLIENTS
CALL TRACKING + PLATFORM REPORTING + CRM MATCH-BACK

We track calls, forms, and booked jobs, then match them back to the spots and the zips that drove them. You get a readout in plain English every two weeks, not a 60-slide deck nobody opens.

SEE HOW IT WORKS ↗
★ SECTION 04 · THE DATA-DRIVEN HALF

You’ll see every dollar.

Creative gets the attention. Attribution keeps the receipts.

Every client gets Wilbur Attribution, a live portal that ties spots and zips to booked jobs and real revenue, pulled straight from your CRM (Housecall Pro, ServiceTitanand more). No mystery math, no vanity metrics, no “trust us.”

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITANSEE HOW WE MEASURE ↗
★ AND WHEN THE ROOM GETS BIGGER

We make video for national brands, too.

The same crew that shoots your roof at 6 a.m. made Swarovski × Varsity All Star, “Stronger,”a film for a global brand. Home services is our home base. It isn’t our ceiling.

Swarovski × Varsity All Star, “Stronger”
ON AIR
CH 14
●REC 01:24:09:11
SWAROVSKI × VARSITY · STRONGER
WILBUR-TV · W14
★ DON’T TAKE OUR WORD FOR IT

What clients say.

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence

This is a great company to work with! Ian is very knowledgeable and professional, his team works tirelessly, and we've seen our business nearly double since working with the Wilbur team. Highly recommend!

Geoff Goodwill · Flux Electric

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead
★ BUSY SEASON IS COMING ★BOOK YOUR CAMPAIGN EARLY

Let’s fill
your schedule.

Tell us your trade, your service area, and the season you’re gunning for. We’ll come back in two business days with a point of view, a rough plan, and an honest read on whether we’re the right fit. The busy season is won in the off-season, so let’s start now.

Two clicks to a conversation.

Grab a time on our calendar and we’ll come back with a point of view and a rough plan, no charge, no 60-slide deck.

BOOK A CALL →↳ OR EMAIL HELLO@WILBUR.CO