The ad agency
for people
who fix things.

We’re the marketing team home-services brands hire to grow, not a vendor running one channel and calling it a strategy. Video-first creative across every channel that moves the needle, built around your goals, not next week’s hack.

New Heights Roofing crew on a roof at golden hour
ON AIR · NOW PLAYING
CH 14
●REC 00:00:30:00
WELCOME HOME · NEW HEIGHTS ROOFING · :30
WILBUR-TV · MODEL W14
↳ WE PLAN AROUND YOUR CALENDAR
OFF-SEASON · Brand film + shoot the library
PRE-SEASON · Tease + warm the service area
PEAK · Full-weight CTV / YouTube / OOH
STORM / SPIKE · Rapid-response creative, live
SHOULDER · Retarget, review-gen, referrals
ADS FOR PEOPLE WHO FIX THINGS ★BOOKED JOBS, NOT JUST VIEWS ★ROOFING · CHIMNEY · HVAC · EXTERIORS · PLUMBING ★WE ZIG WHEN THEY ZAG ★OMNI-CHANNEL BY DESIGN ★AI WHERE IT EARNS ITS KEEP ★THE BUSY SEASON IS WON IN THE OFF-SEASON ★NOW BOOKING ’26 ★ADS FOR PEOPLE WHO FIX THINGS ★BOOKED JOBS, NOT JUST VIEWS ★ROOFING · CHIMNEY · HVAC · EXTERIORS · PLUMBING ★WE ZIG WHEN THEY ZAG ★OMNI-CHANNEL BY DESIGN ★AI WHERE IT EARNS ITS KEEP ★THE BUSY SEASON IS WON IN THE OFF-SEASON ★NOW BOOKING ’26 ★
★ BRANDS THAT TRUST US
New Heights RoofingKnock Knock Heating & CoolingWarmstead Fireplace, Chimney & MasonryTexian FenceRVshareCasita
★ TRADES WE KNOW

We speak contractor.

We’ve climbed the roofs and ridden along on the calls. We know your season, your margins, and what a qualified lead is actually worth. No translation required.

ROOFING

Storm, re-roof, busy-season demand

↳ SEE THE APPROACH →
CHIMNEY & FIREPLACE

Sweeps, inspections, off-season brand

↳ SEE THE APPROACH →
HVAC

Heat waves, cold snaps, maintenance plans

↳ SEE THE APPROACH →
EXTERIORS & SIDING

Curb-appeal stories that sell jobs

PLUMBING & DRAIN

Emergency demand, always-on search

WINDOWS & DOORS

Seasonal promos, financing offers

LANDSCAPING

Spring rush, design-build films

RESTORATION

Rapid-response, trust-first creative

↳ DON’T SEE YOUR TRADE? IF IT INVOLVES A TRUCK AND A SEASON, WE’RE INTERESTED.
★ WHAT WE DO

Pick a channel.

Creative, production, and media, planned and bought in-house. Here’s every channel we run, each tracked back to booked jobs.

↳ WANT THE WHOLE LOOP? SEE HOW WE WORK →
★ THE WORK

Jobs
booked.

Three layers of creative, one brand. Awareness so people know your name, trust so they know who you are, and conversion so they know exactly what they’re buying.

LAYER 01 · AWARENESSEVERGREEN · ALWAYS ON
NEW HEIGHTS ROOFING

Welcome home.

The always-on brand ad. One spot, one line, no stock footage, running on local CTV, YouTube, and the OOH boards drivers actually see, so New Heights is already the name people know when they need a roofer.

New Heights Roofing crew on a roof
ON AIR
CH 01
●REC 00:00:30:00
WELCOME HOME
WILBUR-TV · W14
WNC Chimney Solutions crew member
ON AIR
CH 02
●REC 00:06:00:00
KEEP WARM
WILBUR-TV · W14
LAYER 02 · TRUSTBRANDED ABOUT FILM
WNC CHIMNEY SOLUTIONS

Keep warm.

A brand-story film that talks straight to the customer about who WNC is: the family, the craft, and why they do it. It introduced them so well the business outgrew its own name. The ad worked. Then they had to rebrand.

LAYER 03 · CONVERSIONSERVICE SPOT · SEASONAL
SMALLING MASONRY

Sweep season.

A :60 that shows exactly what happens on a chimney sweep, start to finish, with the real crew on a real job. This is where offers and seasonality come in: shot on a quarterly content shoot and live on Meta before the first cold snap, while there’s still room on the schedule.

Smalling Masonry technician in a helmet beside the company van
ON AIR
CH 03
●REC 00:01:00:00
SWEEP SEASON
WILBUR-TV · W14
+ A national spot, and more crews →
SEE ALL THE WORK ↗
★ ROLL OUR OWN TAPE

The ad we run on ourselves.

We hold our own work to the same bar. So here’s ours, the spot you might’ve caught between scrolls. Yes, we think it’s funny too.

Wilbur brand ad, still from the spot
ON AIR · NOW PLAYING
CH 00
●REC 00:00:60:00
WILBUR · THE SPOT
WILBUR-TV · W14
★ THE SCOREBOARD

Pretty films that
fill the schedule.

(A booked truck is the only metric that pays.)

★ THE DATA-DRIVEN HALF

You’ll see every dollar.

Creative gets the attention. Attribution keeps the receipts.

Every client gets Wilbur Attribution, a live portal that ties spots and zips to booked jobs and real revenue, pulled straight from your CRM (Housecall Pro, ServiceTitan, and more). No vanity metrics, no “trust us.”

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH YOUR CRMSEE HOW WE MEASURE ↗
★ AND WHEN THE ROOM GETS BIGGER

We make video for national brands, too.

The same crew that shoots your roof at 6 a.m. made Swarovski × Varsity All Star, “Stronger,”a film for a global brand. Home services is our home base. It isn’t our ceiling.

Swarovski × Varsity All Star, “Stronger”
ON AIR
CH 14
●REC 01:24:09:11
SWAROVSKI × VARSITY · STRONGER
WILBUR-TV · W14
★ DON’T TAKE OUR WORD FOR IT

What clients say.

“

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence
“

This is a great company to work with! Ian is very knowledgeable and professional, his team works tirelessly, and we've seen our business nearly double since working with the Wilbur team. Highly recommend!

Geoff Goodwill · Flux Electric
“

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead
★ BUSY SEASON IS COMING ★BOOK YOUR CAMPAIGN EARLY

Let’s fill
your schedule.

Tell us your trade, your service area, and the season you’re gunning for. We’ll come back in two business days with a point of view, a rough plan, and an honest read on whether we’re the right fit. The busy season is won in the off-season, so let’s start now.

Two clicks to a conversation.

Grab a time on our calendar. No charge, no pressure.

GET A FREE AUDIT →↳ OR EMAIL HELLO@WILBUR.CO
★ BRANDS THAT TRUST US
New Heights RoofingKnock Knock Heating & CoolingWarmstead Fireplace, Chimney & MasonryTexian FenceRVshareCasita