Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work. This documentary-style production focused on their story — what drives them, how they approach their craft, and what makes their company different. The finished pieces were optimized for social, CTV, and cross-channel distribution, giving them a powerful brand asset built for modern platforms.
For WNC Chimney, the goal was to create social content that made a traditionally overlooked trade feel approachable, trustworthy, and visually engaging while educating homeowners on the importance of both interior and exterior chimney and fireplace work.

We created various teaser videos for their small-group adventures to Iceland, Bulgaria, and Portugal, resulting in all slots selling out.
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