Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work.

Smalling Masonry

Client
Smalling Masonry
Date
February 23, 2026
Style
Documentary
Focus
Brand
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Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work. This documentary-style production focused on their story — what drives them, how they approach their craft, and what makes their company different. The finished pieces were optimized for social, CTV, and cross-channel distribution, giving them a powerful brand asset built for modern platforms.

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