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Craft an evergreen brand mantra commercial that tapped into the heart of what makes WNC Chimney Solutions so special, it's people. They tasked us with compelling their audience without using scare or fear tactics like most of their competitors do in the industry.
With 'Keep Warm', we focused in on the warmth that their team brings to every job. From sun up to sun down, Ande (Owner) treats his team with respect and you can see that in everything they do.
We took a documentary style approach to follow along on a typical job for two days grabbing the authentic moments that make their team human and resonate most with the WNC community.
Our final deliverable was 15s, 30s, and hero length spots to be tested and ran on platforms like Meta, YouTube, CTV/OTT, and Linear in localized regions.
Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work.
For WNC Chimney, the goal was to create social content that made a traditionally overlooked trade feel approachable, trustworthy, and visually engaging while educating homeowners on the importance of both interior and exterior chimney and fireplace work.
