HOME SERVICESFENCING

Marketing for
fence pros.

A fence is a high-ticket project homeowners price three ways before they sign. We help fence companies stay booked through the spring rush and win those bids on trust and craft, not the lowest number.

WOOD · VINYL · ALUMINUM BUILT FOR THE TRADE
★ THE FENCING PROBLEM

Three quotes, and you're just a number.

Fencing is a considered, high-ticket buy. Homeowners get three estimates and, with nothing to tell you apart, default to the cheapest. The companies that win build a brand and a body of work that makes price the second question, not the first.

Bidding against lowball installers on price alone
A spring rush you can't keep up with, then a quiet winter
Quote requests that never get tracked or followed up
No portfolio working for you while you're on the job
★ HOW WE HELP FENCE PROS

Win the bid before the estimate.

Creative that shows your craftsmanship, paid media that owns your service area in season, and tracking that ties every quote back to booked jobs.

01
Show the craft

Photo and video of real installs, the materials, the lines, the finish, so you're the obvious choice before you quote.

02
Own the spring rush

Google and Meta weighted hard to install season and bought by zip, so demand finds you when homeowners are ready.

03
Fill the off-season

Repairs, commercial work, and gate or staining offers that keep crews busy when new installs slow down.

04
Tracked to booked jobs

Every call and quote form matched back to your CRM, so you know which zips and channels pay for themselves.

★ ONE TEAM, EVERY CHANNEL

We meet homeowners everywhere.

A fence is a planned purchase, so your name has to be familiar long before the quote. We plan and budget across every channel, weighted to install season, so you're the company homeowners already trust when they're ready to build.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
28%
26%
18%
12%
Paid social28%

Show the craft before they shop

Search + LSAs26%

Capture 'fence company near me'

CTV / YouTube18%

Build the brand across your zips

Billboards (OOH)12%

Be the name on the drive home

Yard signs10%

Every finished fence sells the next

Radio6%

Local voice during drive time

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Trade owners on the work.

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)
★ COMMON QUESTIONS

Good questions.

How do you handle such a seasonal business?

We weight paid media up through the spring and summer install rush and keep a steady base running the rest of the year around repairs, commercial work, and staining, so the calendar doesn't fall off a cliff in winter.

How do we stand out when everyone's cheaper?

Visuals do the heavy lifting. Footage and photos of your real installs and finish work make craftsmanship obvious, which turns price into the second question instead of the first.

Do we need video, or are photos enough?

Both help. A still library powers ads and your site right away, and short video of installs and the finished line builds even more trust. We can start with photo and add video as we go.

How do you know it's working?

Every call and quote request is tracked and matched back to your CRM, so we report on booked jobs and revenue by channel and service area, not just clicks.

★ KEEP EXPLORING

Ready to stay
booked out?

Tell us your service area and your busy season. We'll show you how to win bids on trust and craft, and keep the install calendar full from spring through fall.

BOOK A CALL →