PAID MEDIAGOOGLE ADS

Google Ads that
book jobs.

Search, Performance Max, and Local Services Ads, bought by zip and weighted to your season. We don't chase clicks. We chase booked jobs you can trace back to the dollar.

SEARCH · PMAX · LSA GEO + SEASON WEIGHTED
★ WHY MOST ACCOUNTS LEAK

Clicks are easy. Jobs are the point.

Plenty of agencies will happily spend your budget and show you a graph of traffic. The trouble is traffic doesn't pay payroll. We've seen accounts that look busy and book nothing, because nobody connected the spend to the work.

Budget burned on broad, low-intent searches
No call or form tracking back to the CRM
One generic ad running statewide instead of by service area
Reporting on clicks and impressions, not booked jobs
★ HOW WE RUN IT

Built around the booked job.

Search, Performance Max, and Local Services Ads, all run in-house and pointed at one number: jobs on the calendar.

01
Intent-first structure

We build around the searches that actually call you, not the cheap clicks that pad a report.

02
Bought by zip

Service-area targeting and season weighting, so spend follows demand instead of fighting it.

03
Creative that matches

The ad reflects the search and the landing page reflects the ad. Message match lifts the whole account.

04
Tracked to the CRM

Calls and forms matched back through Housecall Pro or ServiceTitan, so you see cost per booked job, not cost per click.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Clients on the numbers.

The team at Wilbur have been great! We've used multiple marketing agencies for our business but none of them have ever given us as much data or paid as much attention to the details. They are not a "set it and forget it" kind of team. They keep working to make things better, and it's working!

Jeremy Ellis · New Heights Roofing

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)
★ ON SET WITH THE CREW
Wilbur crew on a home-services shoot
Behind the scenes on location
Filming a home-services pro at work
★ COMMON QUESTIONS

Good questions.

Do you run Local Services Ads (LSAs) too?

Yes. For most trades the Google Guaranteed LSA pack is some of the cheapest qualified lead volume available, so we set it up, manage disputes, and run it alongside Search and Performance Max.

How do you measure whether it's working?

Calls and form fills are tracked and matched back to your CRM, so we report on cost per booked job and revenue, not just clicks and impressions.

Do I need new creative for Google Ads?

Search runs on copy, but Performance Max and YouTube want video and stills. That's where our production work feeds the media plan, the same footage works across channels.

What does it cost to get started?

Paid media lives inside our marketing crew engagement. Tell us your trade and service area and we'll size a plan and a budget on a quick call.

★ KEEP EXPLORING

Want Google
working harder?

Tell us your trade, your service area, and the number you're trying to move. We'll tell you straight whether Google is where your next dollar should go.

BOOK A CALL →