THE WORK /  KNOCK KNOCK HEATING & COOLING
SOCIAL CONTENTHVAC★ ALWAYS-ON ★
KNOCK KNOCK HEATING & COOLING

Always something new.

How we keep an HVAC brand’s feed full of fresh, real, local content, without a single stock photo, by showing up one day a quarter.

Knock Knock Heating & Cooling team
ON AIR · NOW PLAYING
CH 01
●REC 00:00:30:00
KNOCK KNOCK HEATING & COOLING
WILBUR-TV · MODEL W14
CLIENT
Knock Knock Heating & Cooling
SCOPE
Quarterly content production
CHANNELS
Meta · Paid social · Web
STATUS
Ongoing
KNOCK KNOCK HEATING & COOLING ALWAYS-ON CONTENT NO STOCK, EVER ONE DAY A QUARTER FRESH ADS ALL YEAR KNOCK KNOCK HEATING & COOLING ALWAYS-ON CONTENT NO STOCK, EVER ONE DAY A QUARTER FRESH ADS ALL YEAR
★ THE MODEL

One day in.
A quarter out.

HVAC condenser detail, a still from the Knock Knock shoot
↳ ONE OF 30–40 STILLS FROM A SINGLE SHOOT DAY

Most home-services brands run the same three tired ads until everyone’s sick of them, or worse, lean on stock footage of people who’ve never held a wrench. Knock Knock wanted to stay fresh and stay them.

So we built a content engine. Once a quarter we spend a single day on-site with the Knock Knock crew, ride-alongs, installs, the van, the team, the neighborhood. One day yields 3–4 finished videos and 30–40 new stills, enough to keep their paid social and web ads fresh all quarter. No stock. No recycled clips. Just the real people customers actually meet at the door.

THE IDEA
Humanize the brand locally, so the ads feel like a neighbor, not a corporation.
ONE SHOOT DAY
1

on-site with the crew, every quarter

VIDEOS / QUARTER
3–4

cut for Meta, YouTube & web

NEW STILLS / QUARTER
30–40

for ads, social & landing pages

STOCK PHOTOS USED
0

it's always really them

★ FROM ONE SHOOT DAY

The films.

A few of the spots cut from a single day on-site, plus a library of stills working quietly across their ads.

Knock Knock Heating & Cooling team
ON AIR
CH 01
●REC 00:00:30:00
MEET KNOCK KNOCK
WILBUR-TV · W14
Knock Knock van and technician on a job
ON AIR
CH 02
●REC 00:00:30:00
0% FINANCE OPTIONS
WILBUR-TV · W14
Knock Knock Heating & Cooling core values film
ON AIR
CH 03
●REC 00:01:00:00
CORE VALUES
WILBUR-TV · W14
★ KEEP IT FRESH ★

Never run a
stale ad again.

One day a quarter is all it takes to keep your brand looking alive. Tell us your trade and your market and we’ll build you a content engine of your own.