PAID MEDIAMETA ADS

Meta ads that
look like you.

Facebook and Instagram built on real footage from your jobs, not stock and not templates. Creative that earns the scroll-stop and an offer that turns it into a call.

FACEBOOK · INSTAGRAM VIDEO-FIRST CREATIVE
★ THE WORK

Creative that earns the scroll-stop.

Real footage of a real trade, cut for the feed. This is the kind of work we put behind your Meta budget, not a stock template with your logo dropped on top.

BRAND FILM · SMALLING MASONRY
ON AIR
CH 14
BRAND FILM · SMALLING MASONRY
WILBUR-TV · W14
★ WHY MOST META ADS FLOP

The feed can smell a template.

Home-services ads on Meta tend to look the same: a stock photo, a logo, and a discount. People scroll right past. What stops the thumb is a real crew, a real house, and a story that feels like your town.

Stocky creative that blends into the feed
Boosted posts with no offer and no follow-up
Leads that never get tracked or called back
Spend judged on likes instead of booked work
★ HOW WE RUN IT

Real footage, built to convert.

We shoot your crews and your jobs, cut it for the feed, and run it against offers that actually move people to call.

01
Shoot the real thing

Doc-style footage from your jobs and your team. It's yours, it looks like your market, and it can't be copied.

02
Cut for the feed

Vertical, sound-off-first, hook in the first second. Built for Reels and Stories, not repurposed from a TV spot.

03
Offer that converts

A reason to act now, paired with a fast path to book. Pretty doesn't matter if nobody calls.

04
Tracked to the CRM

Leads matched back through Housecall Pro or ServiceTitan, so we optimize toward booked jobs, not vanity metrics.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Clients on the creative.

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead

This is a great company to work with! Ian is very knowledgeable and professional, his team works tirelessly, and we've seen our business nearly double since working with the Wilbur team. Highly recommend!

Geoff Goodwill · Flux Electric
★ ON SET WITH THE CREW
Wilbur crew filming on location
Behind the scenes of a brand shoot
Capturing a home-services pro on camera
★ COMMON QUESTIONS

Good questions.

Do you make the video, or do I supply it?

We make it. Production is the engine of our Meta work, doc-style shoots of your crews and jobs, cut into ads that look like your market and not like a template.

Facebook, Instagram, or both?

Both, plus Reels and Stories. We cut the footage into the right sizes and formats for each placement so nothing looks stretched or repurposed.

How is this different from boosting posts?

Boosting buys reach with no strategy. We run structured campaigns with a real offer, audience targeting by service area, and tracking back to booked jobs.

How fast can we launch?

Once we've shot or have usable footage, a campaign comes together quickly. Book a call and we'll map the timeline to your season.

★ KEEP EXPLORING

Want a feed
that books work?

If your Meta ads look like everyone else's, that's the problem. Let's shoot something that's unmistakably you and put a real offer behind it.

BOOK A CALL →