★ THE WILBUR PORTAL ★INCLUDED FOR EVERY CLIENT

Your whole
marketing program.
One window.

Live results tied to real revenue. A budget that tracks itself. Ads you can approve in one click. The Wilbur Portal is where you see everything we do for you, and everything it brings back.

WHAT'S WORKING ★WHAT YOU SPENT ★WHAT YOU GOT BACK ★WHAT'S RUNNING ★WHAT'S NEXT ★NO MORE MONTHLY PDF ★WHAT'S WORKING ★WHAT YOU SPENT ★WHAT YOU GOT BACK ★WHAT'S RUNNING ★WHAT'S NEXT ★NO MORE MONTHLY PDF ★
★ WHY IT EXISTS

Four questions. Answered any time you ask them.

Most agencies answer these once a month, in a PDF, on their schedule. We built the portal so you never have to wait for the answer or take our word for it.

★ 01 · DASHBOARDS

Spend in. Revenue out.

The portal connects your ad accounts, call tracking, and CRM, then follows every lead from first click to closed job. You see what you spent, what came back, and which channel earned it, refreshed through the day.

  • Spend, revenue, leads, cost per lead, close rate, and what you got back for every $1
  • Results by channel, with every lead’s path one click away
  • Compare any timeframe to last period or last year
  • “What we’re seeing” callouts that flag wins and missed calls
Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
★ 02 · BUDGET PLANNING

A budget that keeps itself.

We build your plan together, quarter by quarter and line by line, from paid search to billboards to truck wraps. Then actual spend fills in on its own from your ad accounts and invoices, so you always know what’s left, what’s over, and what hasn’t started.

  • Plan vs. actual for every line, digital and traditional
  • Marketing as a share of revenue, against a healthy 4 to 5% target
  • Invoices and receipts on the same page, payable online
★ 03 · AD CREATIVE REVIEW

Approve ads without the email chain.

Every ad running on Facebook, Instagram, and Google shows up automatically. New ones land in “Waiting on you.” Tap approve, or tell us what to change right on the ad. You always know what’s live with your name on it.

  • Approve or request changes in one click, from your phone
  • Track every ad from “needs your OK” to live to paused
  • Covers social, search, video, Demand Gen, and Performance Max
★ ALSO IN THE BOX

The rest of the good stuff.

01

Every lead's whole story

Open any lead and see how they found you, which channel gets the credit, and the estimates and jobs that followed.

02

Your website, translated

Visitors, where they came from, and which pages turn into calls and forms. Google Analytics, minus the homework.

03

Files & finished creative

Every photo, video, and ad we've made for you, sorted by quarter and shoot. Your files stay in your Google Drive.

04

Invoices & receipts

Open balances, PDFs, and pay online in one place. Pulled live from Stripe and QuickBooks.

05

No CRM? No problem.

Upload or paste a customer list (up to 25,000 rows) and we match it to your leads automatically.

06

Plain English, everywhere

"Back for every $1" instead of ROAS. Every number has a one-tap explainer, and it all works on your phone.

★ PLUGS INTO WHAT YOU USE

Your tools. One screen.

Connections are read-only and set up in three steps: jobs and revenue, then calls and forms, then ad spend. Each one shows its sync status, so you know the numbers are fresh.

JOBS & REVENUE
Housecall ProCustomer list upload
CALLS, FORMS & CHATS
CallRailNimbataLeadTruffle
AD SPEND
Google AdsLocal Services AdsMetaMicrosoft AdsVibe CTV
WEBSITE, FILES & BILLING
Google Analytics 4Google DriveStripeQuickBooks Online
★ 04 · ON THE WORKBENCH

Coming soon.

The portal keeps getting better, and most of what’s next came straight from clients asking for it. Here’s what’s on the bench now.

SOON

Monthly reports

A plain-English recap of the month, ready to download or forward to your partner, your boss, or your board.

SOON

Requests

Ask the Crew for a new ad, a promo, or a budget shift, and watch it move from asked to done.

SOON

What we're working on

Meeting takeaways and every open task, marked to do, in progress, or done. No more "just checking in."

SOON

Local SEO rankings

Where you show up on Google Maps and in local search, tracked across your whole service area.

SOON

One-click connections

Sign in with Google, Meta, or Microsoft to connect ad accounts yourself, no access requests needed.

★ YOUR DATA, LOCKED DOWN

Built like it’s holding your books. Because it is.

INVITE-ONLY

Only people we invite can sign in. Every account is verified.

WALLED OFF

Each company sees only its own data, checked by automated tests.

READ-ONLY

Connections read your data. They never change your ads, CRM, or books.

ENCRYPTED

Connection keys are encrypted at rest and never sent to a browser.

US-HOSTED

Runs on Amazon Web Services in the US, with HTTPS everywhere.

↳ THE FULL DETAILS LIVE IN OUR PRIVACY POLICY

★ GET IN

Three ways in.

01 · WILBUR CLIENTS

It’s already yours.

The portal comes with every Wilbur engagement, with seats for your whole team and no add-on fee. Already set up? Sign in. Not seeing it yet? Ask your Crew.

BETA PRICING
02 · NOT A CLIENT (YET)

Request an invite.

$99/ MONTH
DURING THE BETA

The full portal for companies that want the view without the agency: dashboards, budget planning, and creative review. Seats are limited, so tell us a little about your setup.

03 · AGENCIES

Run your clients on it.

One login for your whole roster: a portfolio view across every client, client invites, connection health in one place, and a preview of exactly what each client sees.

★ GOOD QUESTIONS

The fine print, in large print.

Does the portal cost extra?

Not for Wilbur clients. Every engagement includes the portal and seats for your team, at no added cost.

Can I use it if I'm not a Wilbur client?

Yes. During the beta, portal access is $99 a month for companies that aren't Wilbur clients. You connect your own tools and get the same dashboards, budget planner, and creative review our clients use. Seats are limited, so request an invite and tell us what you run on.

Does it replace my CRM or ad accounts?

No. It sits on top of them. The portal reads from the tools you already use and shows the results in one place, so nothing about your day-to-day changes.

What if my tools aren't on the list?

Tell us what you use. If your CRM can't connect yet, a customer list upload gets you revenue reporting today, and we add new connections based on what clients ask for.

How does it decide which ad gets credit?

First touch: the first tracked call, form, chat, or ad that brought someone in gets the credit, within a 90-day window. Every lead shows its full path, so you can check our math.

We're an agency. Can we run our clients on it?

That's the conversation we want to have. The portal already handles many clients at once, with a portfolio view, client invites, and a preview of exactly what each client sees. Reach out below.

★ 20-MINUTE WALKTHROUGH ★

See it
live.

Grab a time and we’ll walk you through the portal with real sample data: dashboards, the budget planner, and creative review. Bring your questions about your own setup and we’ll show you what it would look like for you.

↳ MENTION “PORTAL DEMO” WHEN YOU BOOK · OR EMAIL HELLO@WILBUR.CO
★ BRANDS THAT TRUST US
New Heights RoofingKnock Knock Heating & CoolingWarmstead Fireplace, Chimney & MasonryTexian FenceRVshareCasita