PAID MEDIAYOUTUBE & CTV

Own the
big screen.

Streaming TV used to be out of reach for local trades. Now you can run a real spot on Hulu, Max, and YouTube, targeted to the exact zips you serve, for a fraction of old-school TV. The living-room screen, finally bought like performance media.

HULU · MAX · YOUTUBE BOUGHT BY ZIP
★ THE WORK

Built for the big screen.

Welcome Home, our spot for New Heights Roofing, ran on connected TV across their service area. A real crew, a real roof, on the biggest screen in the house.

WELCOME HOME · NEW HEIGHTS ROOFING · :30
ON AIR
CH 14
●REC 00:00:30:00
WELCOME HOME · NEW HEIGHTS ROOFING · :30
WILBUR-TV · W14
★ WHY THE BIG SCREEN GOES UNUSED

TV felt impossible. It isn't anymore.

Cable was expensive, wasteful, and impossible to measure, so most home-services brands skipped the screen entirely. Connected TV changes that: you can target by zip, cap frequency, and tie views to booked jobs. The brands that move early own the living room.

Assuming TV is too expensive for a local trade
Old cable buys with no targeting or tracking
No video good enough to run on a big screen
Competitors already owning the streaming break
★ HOW WE RUN IT

Cinema, bought like search.

We make the spot, buy the screens by zip, and measure it like the performance channel it now is.

01
A spot worth airing

Cinematic, story-led creative built to hold attention on the biggest screen in the house.

02
Bought by zip

Hulu, Max, and YouTube targeted to your exact service area and weighted to your season.

03
Frequency that lands

Enough repetition to be remembered, capped so you're not wasting impressions on the same household.

04
Tracked, not guessed

Views and visits tied back to leads and booked jobs, so the screen earns its place in the plan.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Clients on the work.

Ian and the team do a fantastic job, the videos they create are rare to find elsewhere. They've helped bring in new leads with different strategies and content. They'll even help you become a better model during the shoot, taking the time and multiple takes to make sure it's right. Would recommend to anyone trying to grow.

Benjamin Carey · Warmstead

The Wilbur team is fantastic to work with. They kept everything simple, delivered fast results, and were always professional and responsive. I'd highly recommend them to any business owner.

Jack Sartory · ServiceWraps
★ ON SET WITH THE CREW
Wilbur crew filming a spot
On set with the camera team
Behind the scenes of a brand shoot
★ COMMON QUESTIONS

Good questions.

Is streaming TV really affordable for a local company?

Yes. Connected TV is bought by impression and targeted by zip, so you only pay to reach households in your service area. It scales to a local budget in a way cable never did.

What's the difference between YouTube and CTV?

CTV is streaming services like Hulu and Max on the living-room TV; YouTube runs across phones, tablets, and TVs. We use both so you reach people on the big screen and on the go.

Do I need a special video for this?

A strong story-led spot performs best, and we produce it. The same footage gets cut down for social and search, so one shoot feeds the whole plan.

Can you actually track TV?

Far better than cable ever could. We tie ad exposure to site visits, leads, and booked jobs so the screen is measured like every other channel.

★ KEEP EXPLORING

Ready for the
living room?

Tell us your market and your season. We'll show you what it takes to run a real spot on the big screen and measure every dollar of it.

BOOK A CALL →