HOME SERVICESPLUMBING

Marketing for
plumbers.

When a pipe bursts, nobody scrolls, they call the first name they trust. We help plumbing companies be that name, win the emergency search, and turn one-off calls into the recurring service that carries the slow weeks.

EMERGENCY · SERVICE · REMODEL BUILT FOR THE TRADE
★ THE PLUMBING PROBLEM

The call goes to whoever's first.

Plumbing emergencies don't shop around. The water's rising and they call the top result they recognize. If you're not visible and trusted the second they search, the job goes to a franchise with a bigger budget, even when you're the better plumber.

Emergency 'plumber near me' calls lost to whoever ranks first
Outspent by national franchises on every channel
One-off calls that never turn into repeat customers
Leads that aren't tracked, so you can't tell what works
★ HOW WE HELP PLUMBERS

Be the first call, every time.

Paid media that captures the emergency search, creative that builds local trust, and tracking that ties every call back to booked jobs.

01
Win the emergency

Search and LSAs tuned to be there the second a pipe bursts, with call tracking so you know what each booked job costs.

02
Out-local the franchise

Real footage of your team and your town beats a national script, so you win on trust where the big budgets can't follow.

03
Turn calls into customers

Service plans and follow-up offers that turn a one-time emergency into the recurring revenue that smooths the slow weeks.

04
Tracked to booked jobs

Calls and forms matched back to ServiceTitan or Housecall Pro, so spend follows what actually books.

★ ONE TEAM, EVERY CHANNEL

We meet your customers everywhere.

Plumbing is won at the moment of need, but trust is built long before it. We plan and budget across every channel, leaning into high-intent search while keeping you top of mind so you're the name they already know when the water's rising.

↳ SAMPLE BUDGET MIX · PLANNED BY SERVICE AREA + SEASON
32%
22%
18%
12%
Search + LSAs32%

Win the 'plumber near me' call

Paid social22%

Build local trust year-round

CTV / YouTube18%

Stay top of mind across your zips

Radio12%

Drive-time reach in your service area

Billboards (OOH)10%

Be the name on the highway

Yard signs6%

Proof in the neighborhoods you serve

↳ NOT STUCK ON ONE CHANNEL. WE PLAN AND BUY THE WHOLE MIX IN-HOUSE, THEN SHIFT BUDGET TO WHATEVER BOOKS JOBS.

★ YOU’LL SEE EVERY DOLLAR

Tracked to booked jobs.

Every client gets Wilbur Attribution, a live portal that ties spend to booked jobs and real revenue, pulled straight from your CRM. No vanity metrics.

Wilbur Attribution
SAMPLE REPORTvs. previous year ▾Jan 1 – Jun 7, 2026
Total Spend
$312,400
pacing on plan
Revenue (Won)
$1,938,300
↑ 497 completed jobs
Pipeline
$565,500
↑ 145 open jobs
ROAS
6.2×
↑ vs 4.1× last year
Total Leads
2,115
↑ 18.4%
Cost Per Lead
$148
↓ 24% blended
Close Rate
23.5%
↑ 2.3 pts
Avg Job Value
$3,900
steady
Revenue vs Spend
TOTAL REVENUE COMPARED TO MARKETING SPEND
REVENUE SPEND
Leads by Source
FIRST-TOUCH ORIGINS
Paid social 42%
CTV / YouTube 24%
Paid search 18%
OOH 10%
Referral 6%
↳ SAMPLE VIEW · LIVE PORTAL SYNCS WITH HOUSECALL PRO & SERVICETITAN
★ DON’T TAKE OUR WORD FOR IT

Home-services owners on the work.

Before hiring Wilbur, our marketing plan involved a lot of guessing and wasted money. Ian and his team immediately made recommendations about what to start doing and what to stop completely, and our call volume rapidly increased, all while heading into our slower season. They've done excellent work: on-site video shoots, product design for our trade shows, and a new website. Now they're helping us completely rebrand. Had we found Wilbur sooner, we'd be so much further ahead.

Ande Grantham · Owner, Warmstead (formerly WNC Chimney Solutions)

Today we booked our largest commercial job to date, directly from the new marketing efforts. I talked to several agencies and they all basically seemed like they'd just take my money and "hope" for an ROI. These guys showed value from the initial call and just paid for themselves for the entire year with one job. I'm only wishing I'd done it six months ago.

Hoyt Crouch · Texian Fence
★ COMMON QUESTIONS

Good questions.

How do you win emergency 'plumber near me' searches?

We run Search and Local Services Ads tuned to high-intent emergency demand, so you're at the top the moment someone needs you, with call tracking so you see exactly what each booked job costs.

How do we compete with the big franchises?

On trust and locality. Real footage of your team and your community beats a national franchise's generic script, and we put your budget where it converts instead of trying to outspend them everywhere.

Can you help us get more repeat business?

Yes. We market service plans and run follow-up offers that turn a one-time emergency call into a recurring customer, which is what carries the slower weeks.

Do you integrate with ServiceTitan?

Yes. We're fluent in ServiceTitan and Housecall Pro, so every call and form gets matched back to real booked jobs and revenue.

★ KEEP EXPLORING

Want to be
the first call?

Tell us your service area and the jobs you want more of. We'll show you how to win the emergency search and turn those calls into customers who come back.

BOOK A CALL →