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We were tasked with producing a series of product videos for a leading tool brand, with the goal of elevating their overall brand presence. The objective was not only to highlight the functionality and durability of their tools but also to capture the brand’s identity in a way that feels premium, authentic, and engaging.
Wilbur spent two days embedded with the Smalling Masonry team, documenting the people, pride, and process behind their work.
For WNC Chimney, the goal was to create social content that made a traditionally overlooked trade feel approachable, trustworthy, and visually engaging while educating homeowners on the importance of both interior and exterior chimney and fireplace work.
