The brief: craft an evergreen brand commercial that tapped into what makes WNC Chimney Solutions special, its people, and compel the audience without the scare tactics most competitors lean on.
The final result
With “Keep Warm,” we focused on the warmth the team brings to every job. From sun up to sun down, Ande, the owner, treats his crew with respect, and you can see it in everything they do. We took a documentary-style approach, following along on a typical job over two days to catch the authentic moments that resonate most with the WNC community.
The final deliverables were 15-second, 30-second, and hero-length spots, built to be tested and run across Meta, YouTube, CTV/OTT, and linear TV in localized regions. See more of our video production work.
WNC Chimney Solutions has since become Warmstead. See every video we’ve made with them in the Warmstead case study.